Brand Creation & Marketing Strategy
Develop a complete brand identity for an up and coming local kombucha brand.
Our brand’s visual identity reflects an extremely vibrant and warm aesthetic. The sun is the main component to our logo design, recreating that Peruvian persona. The badge-like emblem that circles our company name is effective and legible, meaning our consumers will be able to pick out our brand from the competitors. With one look at our brand’s identity, consumers will be transported and immersed into the inviting and experiential feeling of curiosity.
Easy Out Realty
Social Media Strategy & Content Curation
By curating specific content and analyzing social media trends, I was able to create a successful social media presence for this start-up real estate company. As an essential information resource, this company was able to span across various platforms with a consistent message and aesthetic.
Being the Marketing Coordinator Intern required planning and preparing promotional materials, as well as Implementing marketing and advertising campaigns. This involved preparing marketing and advertising strategies, plans, and objectives.
Adesso Spring 2020 Launch
Marketing & Design Campaign
For this campaign launch, my team was tasked with developing an all-new pattern campaign for Adesso’s launch in spring 2020. This included the development of five new sock prints, package design, and our proposed strategy for social media. Another requirement was the development of Adesso’s brand style guide along with a set of advertisements that could be used for print advertising before the spring 2020 showcase.
This project meant my team had to brainstorm, develop, and integrate design principles to create a new and refreshing campaign.